In the Custom Home Builder Market, content is your friend. If it’s done correctly, it gives you a stronger influence with how your company is introduced in the market. To successfully get your name out there in the virtual world, it’s important to share all of the content you produce on Social Media platforms. Staying in the context of Social Media, we’re going to discuss effective ways to share your content, and the benefits of doing so.
The issue we run into with a lot of our clients is that they don’t post with enough frequency to capture their consumers. If you have content that you want seen in its full capacity, then you need to post it multiple times. The reality is, a single post most likely won’t be seen by your audience because it gets lost in all the other content. In fact, according to Marketing Land, posts by pages on Facebook are seen by as little as 6% of their followers. So how can we effectively do this?
The density of online activity varies throughout the day, so it’s wise to do research on the peak viewing times of your specific platform. Once that’s been decided, plan your posts accordingly. Below are statistics we pulled from marketingland.com that show high volume times of Social Media.
- Facebook: 10:00am – 4:00pm Monday through Thursday.
- Twitter: 1:00pm – 3:00pm Monday through Thursday.
- LinkedIn – focus on posting before and after business hours, 7:00am – 9:00am and 5:00pm – 6:00pm Tuesday through Thursday.
- Google+ – 9:00am to 11:00am on workdays.
- Pinterest – This is the one social network you should focus on posting during weekday evenings and on the weekends. Specifically 2:00pm – 4:00pm, and 8:00pm to 1:00am on weekdays. The best time to pin items on Pinterest is on Saturday morning.
While this all might be a lot to take in and manage, there are great resources that help you manage your postings throughout the week, and we encourage you to check out this blog we wrote demonstrating all of those items. Another great solution is using a Calendar and setting up alerts that prompt you to repost your content. When you do decide to share the same thing again, mix up the title you’re leading with. The way you phrase your opening title is your way of capturing your audience, so mix it up! Use statistics or clever lines so that people want to read more.
Bottom Line: Be intentional with what you post in the Custom Home Builder Market and post it frequently. We can’t wait to hear about the awesome results!